ReStore’s vintage newspaper is our blog for today. While shopping, I noticed a vintage dresser with slightly rusted handles.
When I pulled out a dresser drawer, the bottom held the interesting old newspaper liner from July 7, 1979.
1970’s Era as Seen Through ReStore’s Vintage Newspaper
Looking at the yellowed newspaper, took me back some since the prices were so shocking inexpensive. There was men’s dress slacks for only $4.99, super flare slacks for girls at $2.94, and men’s short sleeve sport shirts for only $1.99.
Bell Bottom Pants
In the center of the newspaper 1970’s advertisement, I noted the Super Flare Slacks. We all remember those better as bell bottom pants. So the bigger the bottom, the better.
On the right side, there is a drawing of a battle jacket. I wasn’t sure what that was, so I looked it up.
Battle Jackets
Battle jackets go back to WWII when pilots wore leather bomber jackets with patches on them. Then bomber jackets made of leather or denim with the sleeves cut off became popular with bikers. They added their own patches and also hand painted their jackets. The jackets became known as battle jackets.
Some how, the guy in the coordinated 2-piece battle jacket suit hardly looks ready to hop on his motorcycle.
Bell Bottoms for Guys
The drawing on the bottom right hand side of the newspaper shows casual flares for boys with the different colored pockets and a large insert on the lower flare pants.
Yes, guys in the 1970’s would wear these and be cool. Kind of brings a smile to your face now.
Morton’s Department Store
This newspaper was apparently a sales ad for a Morton’s Department Store in the Washington, DC area. Morton’s was owned by Mortimer Lebowitz from 1933 until 1993.
Morton’s was an outlet discount store selling good quality items at great prices.
From day one, Morton’s offered the same dressing and bathrooms for both black and white shoppers. They also hired black sales clerks. This made the store very progressive at the time.
In 1993, an elderly Lebowitz said he was tired and had lost two key employees, so he shut down all five stores. That ended a 60-year shopping era in downtown Washington, DC.
Vintage Dresser Holding ReStore Vintage Newspaper
Ok, Readers we got a little off the topic here. So I guess you are wondering what the vintage dresser with the newspaper liner looked like. The below photograph is of the dresser.
It has three large drawers and two smaller drawers on top plus the legs are on convenient wheels.
And, of course, I believe it comes with that old newspaper liner. That is, unless someone tosses it out.
Also, good vibes to all my far out, groovy Readers for enduring this 1970’s blast to the past blog.
Ending Notes on The ReStore and the Vintage Newspaper Blog
The above vintage dresser, along with other pieces of furniture, are available for purchase at the ReStore at the Reston/Herndon area.
A Big Thank you goes out to Paul for allowing me to take photographs and to blog about the ReStore shop. Also, thanks to Eric for his professional and friendly sales assistance.